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Make it official, get Certified in Content Writing and Public Relations!

COURSE DESCRIPTION
Learn the Unique Writing Styles Required Across Online Platforms and Websites for Jobs in Content Development and The Digital Marketing Industry

Our Writing for the Web Content Development course is a well-rounded and detailed approach to demonstrating the very distinct differences writers need to understand in order to develop and take their writing skills to the web, social media, blogging, YouTube, and email marketing and more.


Reading and writing online is very different from print. Even strong writers must master how to write content for the internet.


EXPECTED OUTCOME

Students will learn how to create optimized content for websites, blogs, social media and include video storyboarding, scripting, and content promotion.


PRE-REQUISITES
None

Course Outline

This comprehensive course will take you from the ground up. Complete essential lessons and portfolio building exercises to understand and function as a Social Marketing Manager. Review the course outline below and start your journey towards Content Writing and Public Relations Certification.

    1. Print Versus Screen Reading

    2. What is Skimming?

    3. What is Scanning?

    4. How Does The Screen Reading Impact Comprehension?

    5. Writing To Facilitate The Screen Reading Process Assignment

    6. Making Bad Web Copy Better

    7. Cleaning Up The Copy Assignment

    8. Speaking Your Reader's Language: Vocabulary

    9. Vocabulary Made Simple Crossword Assignment

    10. Plain Language

    11. Word Choice Assignment

    12. Pronoun Usage: The 'You' Pronoun

    13. Writing 'About' Copy Assignment

    14. Transitional Words And Phrases

    15. Adding Transitions Assignments

    16. Speaking Your Reader's Language: SYNTAX

    17. Social Media Posts Using Simple SYNTAX – PART ONE Assignment

    18. Stay Active Online

    19. Social Media Posts Using Simple SYNTAX – PART TWO Assignment

    20. Changing Passive To Active Voice Assignment

    21. Writing Workshop 1

    22. Writing Workshop 1 Assignment

    1. Pinpointing Goals

    2. IDENTIFYING THE TARGET AUDIENCE

    3. Developing a Brand Case Study Assignment

    4. MORE THAN ONE AUDIENCE

    5. The Star, The Ensemble, And The Spinoff Assignment

    6. IDENTIFYING PREFERRED NICHES

    7. TONE

    8. Matching Tones To Industries Assignment

    9. GETTING THE IDEA

    10. ORGANIZING IDEAS

    11. Mind Map #1: The Travel Bug – Internal Example

    12. Mind Map #2: The Travel Bug – External Example

    13. Listing The Ideas

    14. Information Gathering Assignment

    15. STRUCTURING AND OUTLINING

    16. The Inverted Pyramid Assignment

    17. The Inverted Pyramid: Key Message

    18. Identifying The Key Message Assignment

    19. The Inverted Pyramid: Supporting Details

    20. Creating Topic Sentences Assignment

    21. The Inverted Pyramid: Background Information

    22. Background Information Worth Including Assignment

    23. Call-To-Action (CTA)

    24. Creating an Inverted Pyramid Outline Assignment

    25. HEADINGS AND SUBHEADINGS

    26. Introduction

    27. Types of Headings

    28. Writing Headings Assignment

    29. BULLETING AND NUMBERING

    30. What's Bulleted or Numbered? Assignment

    31. DRAFTING AND EDITING

    32. Editing For Content

    33. Using Track Changes

    34. Editing For Mechanics Assignment

    35. WRITING WORKSHOP 2

    36. Writing Workshop 2 Assignment

    37. Quiz

    1. SEARCH ENGINE OPTIMIZATION

    2. Getting Found On Search Engines

    3. Identifying Keywords Assignment

    4. How Did You Find Keywords?

    5. Conducting a Keyword Search Assignment

    6. Where Do I Put Keywords?

    7. Writing an Optimized Landing Page Assignment

    8. Other Places For Your Primary Keyword

    9. Creating Meta-Descriptions Assignment

    10. More Tips For Optimizing Content

    11. YOAST SEO

    12. What is Yoast SEO?

    13. Outbound Links

    14. Selecting External Links Assignment

    15. Internal Links

    16. Selecting Internal Links Assignment

    17. WRITING WORKSHOP 3

    18. Writing Workshop 3 Assignment

    19. Quiz

    1. PAY PER CLICK (PPC) ADS AND LANDING PAGES

    2. PPC Ads

    3. Improving a PPC Ad Assignment

    4. PPC Landing Pages VS SEO Landing Pages

    5. How to Write a PPC Landing Page

    6. Outline

    7. Creating An Outline For a PPC Landing Page Assignment

    8. Selecting Images and Video For a PPC Landing Page Assignment

    9. Creating a PPC Landing Page Assignment

    10. PRESS RELEASES

    11. Press Release Structure

    12. Analyze a Press Release Assignment

    13. Write a Press Release Assignment

    14. Getting a Press Release Picked Up

    15. Preparing a Press Release Email Assignment

    16. More About Timing Assignment

    17. Wire Services

    18. INFOGRAPHICS

    19. Identifying Nine Types of Infographics Assignment

    20. How to Get Ideas for Infographics

    21. Planning to Write an Infographic

    22. Brainstorming Ideas and Creating an Outline For an Infographic Assignment

    23. Infographic Design Principles

    24. How to Design for Flow

    25. How to Design for Comprehension

    26. Finding Excellent Infographic Design Elements Assignment

    27. WRITING WORKSHOP 4

    28. Design an Infographic Using Canva or Piktochart Assignment

    29. Quiz

    1. eNewsletters

    2. How to Get Content For an eNewsletter

    3. Exploring Small Business Copy Assignment

    4. Headlines for eNewsletter Content

    5. Writing Headlines For eNewsletter Content Assignment

    6. CTAs in an eNewsletter

    7. Editing an eNewsletter and Evaluating Readability

    8. Editing eNewsletter Copy Assignment

    9. eNewsletter Design

    10. Writing The Email Subject Line

    11. Creating Email Subject Lines Assignment

    12. Evaluating The eNewsletter's Effectiveness

    13. Questions About Analytics Assignment

    14. WIKIPEDIA PAGES

    15. Editing Before Writing

    16. Creating an Account and Editing Wikipedia Pages Assignment

    17. Other Kinds of Edits: Adding In-Line Citations and References

    18. Find The Source Assignment

    19. Other Kinds of Edits: Editing a Stub

    20. Wikipedia Style

    21. Preparing To Write a Wikipedia Page Assignment

    22. Creating a Wikipedia Page Outline

    23. Writing a Wikipedia Page Outline Assignment

    24. Drafting a Wikipedia Page

    25. WHITE PAPERS

    26. Identifying The Target Market's Problems Assignment

    27. Selecting a Focus

    28. Outling a White Paper

    29. Conducting Research

    30. White Paper Research Assignment

    31. White Paper Components

    32. a White Paper Outline Assignment

    33. Editing a White Paper

    34. White Paper Design Principles

    35. a White Paper Executive Summary

    36. Writing Workshop 5

    37. Final assignment

    1. VIDEO SHARING PLATFORMS

    2. YouTube

    3. Vimeo

    4. Live Video

    5. Facebook Live

    6. Instagram Live

    7. Twitch

    8. Video Content In the Offline World

    9. Creating Content For Online Videos

    10. Examples of Online Video Content Assignment

    11. Vlogs

    12. Featured Vlogger: Louis John Cole AKA "Fun For Louis"

    13. Video Scripts

    14. Disclosure Statements Assignment

    15. Writing a Video Script Assignment

    16. Storyboarding

    17. Planning a Customer Testimonial

    18. Audio

    19. Video

    20. Creating a Video Script and Story Board For a Customer Testimonial Assignment

    21. Video Creation Software

    22. Creating an Environment Conducive To Video Recording

    23. Video Editing Tips

    24. Uploading a Video To YouTube Assignment

    25. Final Assignment

About this course

  • $1,200.00
  • 194 lessons
  • 0 hours of video content

Pricing Options

Choose a pricing option that suits you and start learning today. Pay in full to save or choose the monthly payment option. Fees include Tuition and free Virtual Seat assignment. Digital Certificate will be issued upon completion of all lessons, assessments, and upon final payment (where applicable). Non-refundable once paid. By enrolling into this Non-Vocational Course, you accept the Terms and Policies as outlined on the College Website www.glowcollegecanada.ca/admissions/