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Make it official, get Certified in Content Writing and Public Relations!

COURSE DESCRIPTION
Learn the Unique Writing Styles Required Across Online Platforms and Websites for Jobs in Content Development and The Digital Marketing Industry

Our Writing for the Web Content Development course is a well-rounded and detailed approach to demonstrating the very distinct differences writers need to understand in order to develop and take their writing skills to the web, social media, blogging, YouTube, and email marketing and more.


Reading and writing online is very different from print. Even strong writers must master how to write content for the internet.


EXPECTED OUTCOME

Students will learn how to create optimized content for websites, blogs, social media and include video storyboarding, scripting, and content promotion.


PRE-REQUISITES
None

Course Outline

This comprehensive course will take you from the ground up. Complete essential lessons and portfolio building exercises to understand and function as a Social Marketing Manager. Review the course outline below and start your journey towards Content Writing and Public Relations Certification.

  • 1

    Writing Principles For The Web

    • Print Versus Screen Reading

    • What is Skimming?

    • What is Scanning?

    • How Does The Screen Reading Impact Comprehension?

    • Writing To Facilitate The Screen Reading Process Assignment

    • Making Bad Web Copy Better

    • Cleaning Up The Copy Assignment

    • Speaking Your Reader's Language: Vocabulary

    • Vocabulary Made Simple Crossword Assignment

    • Plain Language

    • Word Choice Assignment

    • Pronoun Usage: The 'You' Pronoun

    • Writing 'About' Copy Assignment

    • Transitional Words And Phrases

    • Adding Transitions Assignments

    • Speaking Your Reader's Language: SYNTAX

    • Social Media Posts Using Simple SYNTAX – PART ONE Assignment

    • Stay Active Online

    • Social Media Posts Using Simple SYNTAX – PART TWO Assignment

    • Changing Passive To Active Voice Assignment

    • Writing Workshop 1

    • Writing Workshop 1 Assignment
  • 2

    Before and After You Write

    • Pinpointing Goals

    • IDENTIFYING THE TARGET AUDIENCE

    • Developing a Brand Case Study Assignment

    • MORE THAN ONE AUDIENCE

    • The Star, The Ensemble, And The Spinoff Assignment

    • IDENTIFYING PREFERRED NICHES

    • TONE

    • Matching Tones To Industries Assignment

    • GETTING THE IDEA

    • ORGANIZING IDEAS

    • Mind Map #1: The Travel Bug – Internal Example

    • Mind Map #2: The Travel Bug – External Example

    • Listing The Ideas

    • Information Gathering Assignment

    • STRUCTURING AND OUTLINING

    • The Inverted Pyramid Assignment

    • The Inverted Pyramid: Key Message

    • Identifying The Key Message Assignment

    • The Inverted Pyramid: Supporting Details

    • Creating Topic Sentences Assignment

    • The Inverted Pyramid: Background Information

    • Background Information Worth Including Assignment

    • Call-To-Action (CTA)

    • Creating an Inverted Pyramid Outline Assignment

    • HEADINGS AND SUBHEADINGS

    • Introduction

    • Types of Headings

    • Writing Headings Assignment

    • BULLETING AND NUMBERING

    • What's Bulleted or Numbered? Assignment

    • DRAFTING AND EDITING

    • Editing For Content

    • Using Track Changes

    • Editing For Mechanics Assignment

    • WRITING WORKSHOP 2

    • Writing Workshop 2 Assignment

    • Quiz
  • 3

    How To Write Copy That Converts

    • SEARCH ENGINE OPTIMIZATION

    • Getting Found On Search Engines

    • Identifying Keywords Assignment

    • How Did You Find Keywords?

    • Conducting a Keyword Search Assignment

    • Where Do I Put Keywords?

    • Writing an Optimized Landing Page Assignment

    • Other Places For Your Primary Keyword

    • Creating Meta-Descriptions Assignment

    • More Tips For Optimizing Content

    • YOAST SEO

    • What is Yoast SEO?

    • Outbound Links

    • Selecting External Links Assignment

    • Internal Links

    • Selecting Internal Links Assignment

    • WRITING WORKSHOP 3

    • Writing Workshop 3 Assignment

    • Quiz
  • 4

    Web Content Niches- Part One

    • PAY PER CLICK (PPC) ADS AND LANDING PAGES

    • PPC Ads

    • Improving a PPC Ad Assignment

    • PPC Landing Pages VS SEO Landing Pages

    • How to Write a PPC Landing Page

    • Outline

    • Creating An Outline For a PPC Landing Page Assignment

    • Selecting Images and Video For a PPC Landing Page Assignment

    • Creating a PPC Landing Page Assignment

    • PRESS RELEASES

    • Press Release Structure

    • Analyze a Press Release Assignment

    • Write a Press Release Assignment

    • Getting a Press Release Picked Up

    • Preparing a Press Release Email Assignment

    • More About Timing Assignment

    • Wire Services

    • INFOGRAPHICS

    • Identifying Nine Types of Infographics Assignment

    • How to Get Ideas for Infographics

    • Planning to Write an Infographic

    • Brainstorming Ideas and Creating an Outline For an Infographic Assignment

    • Infographic Design Principles

    • How to Design for Flow

    • How to Design for Comprehension

    • Finding Excellent Infographic Design Elements Assignment

    • WRITING WORKSHOP 4

    • Design an Infographic Using Canva or Piktochart Assignment

    • Quiz
  • 5

    Web Content Niches- Part Two

    • eNewsletters

    • How to Get Content For an eNewsletter

    • Exploring Small Business Copy Assignment

    • Headlines for eNewsletter Content

    • Writing Headlines For eNewsletter Content Assignment

    • CTAs in an eNewsletter

    • Editing an eNewsletter and Evaluating Readability

    • Editing eNewsletter Copy Assignment

    • eNewsletter Design

    • Writing The Email Subject Line

    • Creating Email Subject Lines Assignment

    • Evaluating The eNewsletter's Effectiveness

    • Questions About Analytics Assignment

    • WIKIPEDIA PAGES

    • Editing Before Writing

    • Creating an Account and Editing Wikipedia Pages Assignment

    • Other Kinds of Edits: Adding In-Line Citations and References

    • Find The Source Assignment

    • Other Kinds of Edits: Editing a Stub

    • Wikipedia Style

    • Preparing To Write a Wikipedia Page Assignment

    • Creating a Wikipedia Page Outline

    • Writing a Wikipedia Page Outline Assignment

    • Drafting a Wikipedia Page

    • WHITE PAPERS

    • Identifying The Target Market's Problems Assignment

    • Selecting a Focus

    • Outling a White Paper

    • Conducting Research

    • White Paper Research Assignment

    • White Paper Components

    • a White Paper Outline Assignment

    • Editing a White Paper

    • White Paper Design Principles

    • a White Paper Executive Summary

    • Writing Workshop 5

    • Final assignment
  • 6

    Video Scripts and Storyboarding

    • VIDEO SHARING PLATFORMS

    • YouTube

    • Vimeo

    • Live Video

    • Facebook Live

    • Instagram Live

    • Twitch

    • Video Content In the Offline World

    • Creating Content For Online Videos

    • Examples of Online Video Content Assignment

    • Vlogs

    • Featured Vlogger: Louis John Cole AKA "Fun For Louis"

    • Video Scripts

    • Disclosure Statements Assignment

    • Writing a Video Script Assignment

    • Storyboarding

    • Planning a Customer Testimonial

    • Audio

    • Video

    • Creating a Video Script and Story Board For a Customer Testimonial Assignment

    • Video Creation Software

    • Creating an Environment Conducive To Video Recording

    • Video Editing Tips

    • Uploading a Video To YouTube Assignment

    • Final Assignment
  • 7

    Promoting Your Content

    • The Editorial Calendar

    • Content Marketing On The Company’s Website

    • Content Marketing On Social Media Channels

    • Repurposing Blog Content Assignment

    • Other Ways To Repurpose Content

    • Image-Based Platforms

    • Quora and Reddit

    • How to Submit a Post to Quora

    • How to Submit a Post to Reddit

    • Five More Tips for Posting Content on Social Media

    • Paid Social Media Promotional Methods Assignment

    • The Advantages of Promoting Content Via Email

    • Promoting Content that Solves a Problem

    • Creating Problem-Solving Emails Assignment

    • Original Content Created For Emails Assignment

    • Design Principles For Emails

    • Designing an Email For Love To Ride Assignment

    • Guest Blogging Assignment

    • Guest Blogging Opportunities Assignment

    • Why Attend a Blogging Conference?

    • How Does a Blogger Prepare?

    • Where Are Blogging Conferences Held?

    • FINAL EXAM

    • Next Steps

    • Certification Required

Pricing Options

Choose a pricing option that suits you and start learning today. Pay in full to save or choose the monthly payment option. Fees include Tuition and free Virtual Seat assignment. Digital Certificate will be issued upon completion of all lessons, assessments, and upon final payment (where applicable). Non-refundable once paid. By enrolling into this Non-Vocational Course, you accept the Terms and Policies as outlined on the College Website www.glowcollegecanada.ca/admissions/