Course curriculum

  • 1

    MODULE 1: INTRODUCTION TO MARKETING

    • INTRODUCTION TO MARKETING

    • Lesson 1: Overview of marketing as a discipline and its role in business.

    • Lesson 2: Understanding the marketing concept and its evolution.

    • Lesson 3: Exploring the marketing mix: product, price, place, and promotion.

    • QUIZ-INTRODUCTION TO MARKETING

    • ASSIGNMENT-INTRODUCTION TO MARKETING

  • 2

    MODULE 2: CONSUMER BEHAVIOR

    • CONSUMER BEHAVIOR

    • The psychology of consumer decision-making

    • Lesson 2: Analyzing factors influencing consumer behavior, including cultural, social, and psychological factors

    • Lesson 3: Applying consumer behavior insights to marketing strategy.

    • QUIZ-CONSUMER BEHAVIOR

    • ASSIGNMENT-CONSUMER BEHAVIOR

  • 3

    MODULE 3: MARKET RESEARCH AND ANALYSIS

    • MARKET RESEARCH AND ANALYSIS

    • Lesson 1: Understanding the importance of market research in informed decision-making.

    • Lesson 2: Exploring quantitative and qualitative research methods

    • Lesson 3: Analyzing and interpreting market data for strategic planning

    • QUIZ-MARKET RESEARCH AND ANALYSIS

    • ASSIGNMENT-MARKET RESEARCH AND ANALYSIS

  • 4

    MODULE 4: DEVELOPING STRATEGIC MARKETING PLANS

    • DEVELOPING STRATEGIC MARKETING PLANS

    • Lesson 1: Developing a strategic marketing plan for organizational success

    • Lesson 2: Aligning marketing objectives with overall business goals

    • Lesson 3: Case studies on effective strategic marketing planning

    • QUIZ-DEVELOPING STRATEGIC MARKETING PLANS

    • ASSIGNMENT-DEVELOPING STRATEGIC MARKETING PLANS
  • 5

    MODULE 5: BRANDING AND POSITIONING

    • BRANDING AND POSITIONING

    • Lesson 1: Exploring the role of branding in creating a distinct market identity

    • Lesson 2: Developing and managing brand equity

    • Lesson 3: Strategies for effective market positioning

    • QUIZ-BRANDING AND POSITIONING

    • ASSIGNMENT-BRANDING AND POSITIONING
  • 6

    MODULE 6: DIGITAL AND SOCIAL MEDIA MARKETING

    • DIGITAL AND SOCIAL MEDIA MARKETING

    • Lesson 1: Navigating the digital landscape in marketing

    • Lesson 2: Leveraging social media for brand promotion and customer engagement.

    • Lesson 3: Implementing digital marketing strategies for various platforms

    • QUIZ-DIGITAL AND SOCIAL MEDIA MARKETING

    • ASSIGNMENT-DIGITAL AND SOCIAL MEDIA MARKETING

  • 7

    MODULE 7: PRODUCT DEVELOPMENT AND INNOVATION

    • PRODUCT DEVELOPMENT AND INNOVATION

    • Lesson 1: Understanding the product life cycle and its implications for marketing

    • Lesson 2: Strategies for product development and innovation.

    • Lesson 3: Balancing product portfolios for sustained growth.

    • QUIZ-PRODUCT DEVELOPMENT AND INNOVATION

    • ASSIGNMENT-PRODUCT DEVELOPMENT AND INNOVATION
  • 8

    MODULE 8: PRICING STRATEGY

    • PRICING STRATEGY

    • Lesson 1: Exploring different pricing strategies and models.

    • Lesson 2: Understanding the impact of pricing on consumer perceptions.

    • Lesson 3: Developing dynamic pricing strategies for diverse markets.

    • QUIZ-PRICING STRATEGY

    • ASSIGNMENT-PRICING STRATEGY
  • 9

    MODULE 9: DISTRIBUTION CHANNELS AND LOGISTICS

    • Lesson 1: Analyzing distribution channel options and strategies.

    • Lesson 2: Understanding supply chain management and logistics.

    • Lesson 3: Case studies on optimizing distribution for efficiency and customer satisfaction.

    • QUIZ-DISTRIBUTION CHANNELS AND LOGISTICS

    • ASSIGNMENT-DISTRIBUTION CHANNELS AND LOGISTICS

  • 10

    MODULE 10: MARKETING ETHICS AND SOCIAL RESPONSIBILITY

    • Lesson 1: Exploring ethical considerations in marketing practices.

    • Lesson 2: Understanding the role of corporate social responsibility in marketing.

    • Lesson 3: Case studies on ethical dilemmas in marketing decision-making.

    • QUIZ-MARKETING ETHICS AND SOCIAL RESPONSIBILITY

    • ASSIGNMENT-MARKETING ETHICS AND SOCIAL RESPONSIBILITY