Course curriculum

    1. INTRODUCTION TO MARKETING

    2. Lesson 1: Overview of marketing as a discipline and its role in business.

    3. Lesson 2: Understanding the marketing concept and its evolution.

    4. Lesson 3: Exploring the marketing mix: product, price, place, and promotion.

    5. QUIZ-INTRODUCTION TO MARKETING

    6. ASSIGNMENT-INTRODUCTION TO MARKETING

    1. CONSUMER BEHAVIOR

    2. The psychology of consumer decision-making

    3. Lesson 2: Analyzing factors influencing consumer behavior, including cultural, social, and psychological factors

    4. Lesson 3: Applying consumer behavior insights to marketing strategy.

    5. QUIZ-CONSUMER BEHAVIOR

    6. ASSIGNMENT-CONSUMER BEHAVIOR

    1. MARKET RESEARCH AND ANALYSIS

    2. Lesson 1: Understanding the importance of market research in informed decision-making.

    3. Lesson 2: Exploring quantitative and qualitative research methods

    4. Lesson 3: Analyzing and interpreting market data for strategic planning

    5. QUIZ-MARKET RESEARCH AND ANALYSIS

    6. ASSIGNMENT-MARKET RESEARCH AND ANALYSIS

    1. DEVELOPING STRATEGIC MARKETING PLANS

    2. Lesson 1: Developing a strategic marketing plan for organizational success

    3. Lesson 2: Aligning marketing objectives with overall business goals

    4. Lesson 3: Case studies on effective strategic marketing planning

    5. QUIZ-DEVELOPING STRATEGIC MARKETING PLANS

    6. ASSIGNMENT-DEVELOPING STRATEGIC MARKETING PLANS

    1. BRANDING AND POSITIONING

    2. Lesson 1: Exploring the role of branding in creating a distinct market identity

    3. Lesson 2: Developing and managing brand equity

    4. Lesson 3: Strategies for effective market positioning

    5. QUIZ-BRANDING AND POSITIONING

    6. ASSIGNMENT-BRANDING AND POSITIONING

    1. DIGITAL AND SOCIAL MEDIA MARKETING

    2. Lesson 1: Navigating the digital landscape in marketing

    3. Lesson 2: Leveraging social media for brand promotion and customer engagement.

    4. Lesson 3: Implementing digital marketing strategies for various platforms

    5. QUIZ-DIGITAL AND SOCIAL MEDIA MARKETING

    6. ASSIGNMENT-DIGITAL AND SOCIAL MEDIA MARKETING

About this course

  • $1,600.00
  • 58 lessons
  • 0 hours of video content