Course curriculum

    1. INTRODUCTION TO MARKETING

    2. Lesson 1: Overview of marketing as a discipline and its role in business.

    3. Lesson 2: Understanding the marketing concept and its evolution.

    4. Lesson 3: Exploring the marketing mix: product, price, place, and promotion.

    5. QUIZ-INTRODUCTION TO MARKETING

    6. ASSIGNMENT-INTRODUCTION TO MARKETING

    1. CONSUMER BEHAVIOR

    2. The psychology of consumer decision-making

    3. Lesson 2: Analyzing factors influencing consumer behavior, including cultural, social, and psychological factors

    4. Lesson 3: Applying consumer behavior insights to marketing strategy.

    5. QUIZ-CONSUMER BEHAVIOR

    6. ASSIGNMENT-CONSUMER BEHAVIOR

    1. MARKET RESEARCH AND ANALYSIS

    2. Lesson 1: Understanding the importance of market research in informed decision-making.

    3. Lesson 2: Exploring quantitative and qualitative research methods

    4. Lesson 3: Analyzing and interpreting market data for strategic planning

    5. QUIZ-MARKET RESEARCH AND ANALYSIS

    6. ASSIGNMENT-MARKET RESEARCH AND ANALYSIS

    1. DEVELOPING STRATEGIC MARKETING PLANS

    2. Lesson 1: Developing a strategic marketing plan for organizational success

    3. Lesson 2: Aligning marketing objectives with overall business goals

    4. Lesson 3: Case studies on effective strategic marketing planning

    5. QUIZ-DEVELOPING STRATEGIC MARKETING PLANS

    6. ASSIGNMENT-DEVELOPING STRATEGIC MARKETING PLANS

    1. BRANDING AND POSITIONING

    2. Lesson 1: Exploring the role of branding in creating a distinct market identity

    3. Lesson 2: Developing and managing brand equity

    4. Lesson 3: Strategies for effective market positioning

    5. QUIZ-BRANDING AND POSITIONING

    6. ASSIGNMENT-BRANDING AND POSITIONING

    1. DIGITAL AND SOCIAL MEDIA MARKETING

    2. Lesson 1: Navigating the digital landscape in marketing

    3. Lesson 2: Leveraging social media for brand promotion and customer engagement.

    4. Lesson 3: Implementing digital marketing strategies for various platforms

    5. QUIZ-DIGITAL AND SOCIAL MEDIA MARKETING

    6. ASSIGNMENT-DIGITAL AND SOCIAL MEDIA MARKETING

About this course

  • $1,600.00
  • 58 lessons
  • 0 hours of video content

Enrollment Terms

Choose a pricing option that suits you and start learning today. Pay in full to save. Fees include Tuition and free Virtual Seat assignment. Digital Certificate will be issued upon completion of all lessons, assessments, and upon final payment (where applicable). Non-refundable once paid. This course is not subject to the Career Colleges Act, 2005